Distribution, but automated?
So, distribution. When founders hear about our premise, they ask us: "Wait, so you can handle creators, outreach, negotiation, briefs, and payouts all with AI?" …our answer: f*ck yeah.
But, we aren't just a sourcing spreadsheet with a chatbox or another small internal tool for distribution companies. We are working on something much bigger. Let's take a step back.
Customer acquisition is getting crushed.
Nowadays, we humans trust real people over flashy advertisements. While CPMs for distribution channels are up, trust in most of these addresses are down because of the slop videos they circulate throughout social media. The only channel still compounding?
People. Creators. The humans that have genuinely created content which we consume and resonate with on a daily basis.
(The creator economy is already a 252+ Billion market with exponential growth year-over-year)
And yet, the creator discovery and fulfillment process is filled with red tape:
Stop settling for scraps.
If you can instrument your product, you should be able to instrument your distribution. Be able to measure it, improve it, and–yeah–automate it.
What we are building:
The first end-to-end distribution layer with swarms of AI agents:
Discovery:
Agents that crawl the open web, private data points, and manually analyze thousands of videos for identifying UGC creators by fit, not followers. As a result, there is an exponential increase in the amount of audience overlap, content style, past performance, and price elasticity.
Negotiation:
Autonomous agents run multi-threaded, guardrail negotiations that ensure consumer brands receive the lowest CPMs for clear terms, usage rights, deliverables, and exclusive contracts.
Briefs:
Create dynamic briefs that are generated from brand messaging and channel fits. While creators get clarity about their goal, the brand gets consistency in their messaging and distribution presence.
Pay:
Instant T+0 payouts with built-in tax and compliance. Escrow, rev-share, performance bonuses all calculated automatically. Zero drama.
Track:
Access to every asset deployed for your brand. Identify your most promising creatives and promote them using paid ads, more creators, and organic content. No longer is content a mysterious blackbox, but rather an easy-to-use portal.
Learn:
Each campaign trains the agentic swarm. Targeting for the swarm is tightened through custom data points received through larger amounts of campaigns run through the platform.
The market we're unlocking
Creator scale isn't part of a typical tool category. It is a fundamental shift in infrastructure use. Eventually, we scale as a distribution layer as follows:
For startups:
A go-to-market layer that ships new creative ideas into the world in minutes.
For large-scale enterprises:
Thousands of compliant, on-brand UGC and creator partnerships that occur at once – all personalized and measurable.
For creators:
A dependable platform that will ensure that they will be paid out accordingly and their channel aligns with the values presented by brands.
Culture + Team
Our team combines our understanding of AI systems with data-driven marketing and automation. Kshitij deployed production-level AI agents at Amazon which actively synthesized large-scale competitor data from online sources to power product insights. Eshaan built AI-driven analytics tools at Graphene to measure and optimize digital marketing performance for startups. So, we know the space.
Besides domain expertise, we ship fast and are driven. Both founders study at top institutions, UC Berkeley and UPenn. We have researched at the nation's top research labs such as MIT Critical Data Laboratory, MIT Lincoln Labs, and NASA's Machine Learning Labs. Also, we have recieved national recognition for our placement in math and computing olympiads such as the USACO and the math olympiad.
We focus on this specific problem because we want to democratize the playing field for creators. It shouldn’t be the case that your network or connections get you more UGC opportunities. Rather, it should be analyzed based on talent and performance, optimizing for both the creator and the company.
Built For The Future
We're not just building software—we're building the infrastructure for the next generation of marketing. As creator economies grow and evolve, CreatorScale will be the platform that powers authentic brand connections at unprecedented scale. We hope to have you join us on our journey.